Using Graphic Metaphors
They say a picture is worth a thousand words. Especially those which can communicate a complex idea in an attention-grabbing way.
We love visuals and for our client, Saul SMSF, we designed graphic postcards which helped spread tailored information in a quirky and unique style. These graphics are also used in corresponding email campaigns and blog posts to promote consistency of message.
There aren't many opportunities to use visuals in an SMSF auditing line of work therefore, we created one and it has caught on like wildfire! With people in the industry commenting on the creativity of each postcard and others sticking them in their office.