Highlight Your Services & Clientele
When a website is difficult to navigate, users won’t be enticed to learn more about your company, no matter what you’re offering.
That is why it’s important to have a website that is clear on what services are available and to whom they are directed to.
We exhibit the three key services we offer on our website: Strategic thinking, Marketing programs and Client seminars, followed by descriptions of the benefits of each, in an easy-to-read way.
When we designed the website for our client, Strategy First, it was imperative that we had defined categories for who they cater to as they have market segments. The services provided for retirees wouldn't be the same as busy professionals or business owners —and that distinction is crucial because otherwise either group would go onto the website and think the organisation may only do either/or rather than both and more.