Companies that have a niche market know it is critical to have a clear message to both attract that market and ensure they understand what is being offered to them.
One of our clients, Market Check, has a market consisting of Australian grain farmers and therefore, it was important to design their website to engage that audience. Unlike some target audiences, Australian grain farmers are more often outside, toiling away from their computers which means when they are on their computers, you need to send a message which gets their attention in a clear and concise way.
For us, this meant using images like Australian outback landscape photography and bold text which highlight core messages of the organisation i.e. innovation, working together and empowerment. These visuals capture the attention of Australian farmers and generates curiousity for what the Market Check organisation has to offer for Australian gain growers.
Check out the website here