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Saul SMSF

SMSF Auditor

The Story

Saul SMSF specialises in quality advice and audits for Self-Managed Super Funds (SMSFs). In a competitive professional services industry, articulating a higher quality practice to an audience of accounting firms can be challenging. The SMSF industry has been tested by digital disruption and continuous legislative changes so positioning the brand for competitive advantage was key.

Strategy

Articulating the Saul SMSF brand as a market leading quality brand sets it apart from competitors. A thought-provoking series of articles and EDMs, creatively imagined postcards, thought provoking case studies and engaging video blogs makes a complex and technical topic visually interesting and appealing.

Success

Saul SMSF is now perceived as a trusted industry leader across the SMSF and Accounting industries. David Saul, the founder and managing director, is widely recognised as a thought leader on SMSF related topics, and a champion of industry standards. This brand building has led to invitations to speak in the Superannuation Essentials Conference in 2016, and to his appointment on the SMSF Association Professional Standards Committee. Saul SMSF has also attracted a number of new high level clients since the marketing program began a few years ago.

Brand-Building Postcard Series