Safety Institute of Australia
The Safety Institute of Australia is the industry association for the health and safety profession. Being a member organisation that caters to both individuals and corporations, gearing the marketing to be relevant to both groups is a key consideration.
Our role has primarily been in the design aspect of a range of information products and services to members, including the production of a quarterly member magazine, annual reports, conference brochures and presentations. Bold, modern graphic design engages and facilitates clear messaging and brand building. We were also involved in the recent rebranding of SIA and helped consolidate the brand's position in a manner relevant to the contemporary market place.
SIA is now widely acknowledged as the leading voice of safety in Australia. Effective communication pieces and marketing collateral have helped position SIA as a thought leader in the industry. Its recent rebrand was a success and has been positively received.