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Merino

Swipestakes Loyalty Program

Background

Merino's new range of Professional Swipes antibacterial cloths provides a cutting-edge alternative to the existing products available to the hospitality trade, with an innovative anti-bacterial treatment built into the material. 

 

Objective
Leverage the launch of a new product with a trade loyalty program to create interest and help motivate the take-up in the marketplace. 

 

The Result

A loyalty program was created that generated excitement and noise in the industry by rewarding not only the distributors, but also awarding personal prizes to sales reps, customer service reps and purchasing officers. Distributors gain one entry into each month's prize draw per carton of Swipes bought, generating continued purchasing over the promotion period. The promotion's monthly newsletter also provides a great communication tool for Merino and a trusted source of information on new products for the distributors. Sales have exceeded predicted levels, and, in many cases, the distributors changed brands to purchase Swipes exclusively over other leading cloths.