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Just Squeezed

FMCG Branding

Background

Just Squeezed are an Australian owned and operated fruit juice company that boast high quality fresh fruit juice and service that is second-to-none. Currently distributing in Sydney, Melbourne and other selected metropolitan areas, Just Squeezed wanted to increase exposure of their brand and implement strategic marketing activities.


Objective
To update the Just Squeezed 'look and feel' that would be applied consistently across all marketing collateral including creating a presence online and updating their tagline: "When Quality Matters". Also, develop a strategy for increasing brand exposure in the convenience route trade and cafes

 
The Result

The new tagline "Just Delicious!" is impactful and reflects positive brand/product association. This was communicated through innovative point of sales such as mobiles, counter cards and fridge unit displays utilising high quality photography and bright illustrations that maximise exposure in-store with a strong call to action. DesignStreet also developed a dynamic website featuring fun animations and product information which resulted in many positive comments and enquiries Australia wide.