We have the expertise and experience to help you grow your business.

Diana Vandenberg

Marketing Strategist

Diana is a Marketing Strategist and Business Advisor with 25 years experience. In 1996, Di founded the Advertising and Marketing Consultancy, DesignStreet Pty Ltd. Over the next decade, she successfully grew the company from 1 employee to a team of 12, and won blue chip clients such as Sony, 3M, Braun, Oral B, McPherson’s Housewares, Bayer Animal Health and Pfizer. By the time it was sold in 2005, DesignStreet was enjoying a multi-million dollar turnover, which it continues to produce today some 10 years post-acquisition. Since then, Di has turned her focus to Innovation Station, a business venture that equips professional services firms develop business growth strategies. Di also teaches a number of programs including Strategic Marketing for the Australian Institute of Management.

Anthony Vandenberg

Creative Director

Ant specialises in corporate and editorial design, he has been commissioned by many of Australia’s leading companies to design brand identity, brochures, annual reports, book covers and custom magazines. He has acquired an in-depth knowledge of a wide range of design disciplines such as supervising the development of award winning specialist magazines. As a Creative Director, he has helped to develop new concepts and secure support for them at senior management level, co-ordinate a team of junior designers and commission photographers and illustrators. He combines a designer’s sense of style with sensitivity to marketing and organisational needs, always striving to create engaging visual communication.

Jaime Long

Account Manager

Jaime has worked with Innovation Station for over six years and now manages client accounts and assists with projects on a freelance basis. She ensures projects run smoothly and to schedule and loves finding ways to improve both efficiency and effectiveness. Experienced at carrying out campaigns from end-to-end across an array of platforms, she has a can-do attitude and loves tackling challenges heads on.

Jaime is dedicated and hardworking. She gets through a large volume of work in a day and is constantly striving to improve results for clients.

Jenna du Preez

Online Content


Jenna is currently studying Public Relations and is hoping to make a career in the marketing field by pestering, badgering and charming her way. She possesses a lively confident personality, which no doubt will take her a long way in business. Her eye for detail and obsession with social media drives the business to gain as much traction online as possible and means she’s well-organised with scheduling posts and intelligent targeting. In addition Jenna also assists in the planning and execution of our Enspira Workshop series. 

Sahar Moballigh



Sahar is a communications and culture expert, having graduated with a Bachelor of Arts and majoring in Media, Culture and Communications. Writing is a passion of Sahar’s and we appreciate her easy and creative copywriting style. Sahar is well-organised and co-ordinates a multitude of jobs through our busy studio. She is an idea generator and is never shy to put forward her opinions. Sahar has great emotional intelligence and people skills, and is always eager to
meet clients.

Ariel Cooke



Ariel is a valued contributor to the Innovation Station team, with particular interest in insights, copywriting and branding.

Ariel’s active listening skills and thorough attention to detail help her produce high quality work which matches well with meeting the needs of our clients’ marketing initiatives. With a background in visual arts, Ariel likes to say she has an ‘eye’ for design and is continuing to develop her creative skills in her spare time.  Ariel has a Bachelor of Marketing and Media.