Better Built Group (BBG)
Leader of the Pack
Better Built Group (BBG) developed a new strategic direction to reposition the company as a professional project management and consultancy firm. Working closely with BBG, DesignStreet developed a new corporate identity that would reflect the appropriate image for targeting blue chip clients.
Design and create a professional range of marketing materials with a perceived high value' that portrays BBG's fresh new corporate image and professional expertise, while repositioning the company within the marketplace.
The innovative solution included launching BBG's new corporate image via a website using state-of-the-art interactive technology such as virtual tours and flash animations. This fresh new look was also communicated through savvy product information cards creating the perception of 'high value' through striking imagery and detailed descriptions of services. Housing these cards in frosted sleeves created instant interest and allowed clients to use them for easy reference.